One squeeze is all you need! Our compact 23 oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water and is 75% lighter than our 100 oz bottle. With no unnecessary ingredients, EasyDose Ultra Power+ Ultra Concentrated laundry soap has six powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. It's a great choice for your busy family. Easy to use, easy to store and easy to loveour ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation®, we do business differently. We believe our products are healthy solutions for use within your home and for the community. We are always evaluating how to increase performance and safety and create a more sustainable supply chain. Furthermore, we believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation® is proud to be a Certified B Corporation. B Corps are certified to be better for workers and better for communities.

Why customers choose this product

• EasyDose Auto-Dosing Technology measures the right detergent amountevery time.
• Just flip the bottle, give a firm squeeze, and you're done; one squeeze is all you need!
• A laundry detergent liquid with a powerful clean that fights even the most stubborn stains with six powerful enzymes and surfactants.
• Ultra-concentrated, ultra-convenient laundry detergent, 66 loads in a compact 23 oz bottle that's easy to store, and easy to feel good about.
• Concentrated laundry detergent made with no dyes, synthetic fragrances or artificial brighteners.