Easy Fresh provides consistent freshness for 30 days. Cover contains two to three times more fragrance than gels or metered aerosols. Motor-driven fan moves the air freshener further than a typical passive system. Easy Fresh is powered by a smart chip that controls the fan consistently, turning it sparingly the first week and gradually turning more frequently until the fourth week when it runs constantly. This technology ensures your space smells fresh and clean from day one to day 30. Maintenance is easy with LED/audible reminders and a push-button cover for quick removal and replacement. Easy Fresh refills are part of Fresh Product's closed-loop recycling program and are 100 percent recyclable.